Maybe we only think about the most basic function of packaging. That is to provide a container for the products as a place for the products we sell. However, with the development of the times, in the past, packaging was only meant to be neat and hygienic, but now packaging has innovated to become part of a complete function of marketing.

The following are the functions of packaging:

1. Protect the product

Not just a product embodied in a package, but the packaging serves to protect the product from the production process to the hands of consumers. With good packaging, the product will not spill, leak, be contaminated from the outside and/or mixed with other substances that can change the composition of the product.

For example, cooking oil, which has thick plastic packaging, which makes the product reach consumers without spilling, breaking or tearing easily. Or rice packed in sacks / thick plastic, where the rice will not spill or be scattered, the gram weight remains the same, and is easy to move.

2. Keeping the shape

With a good form of packaging will keep the shape of the product will always be the same from being made until it can be enjoyed by consumers. Examples of bread products, of course with inflated packaging will still make the product in the same shape without having to worry about being dented or irregularly shaped.

Another example is the packaging of snacks such as taro, chiki, and so on which are made to inflate so that the contents of the package do not break and cannot be enjoyed anymore.

3. Prevent contamination

Especially for food products, tightly sealed packaging and aluminum foil will prevent the contents from being contaminated with outside air which will change the taste and quality of the packaging contents. Examples of packaged milk are made in the form of a tetra pax with aluminum foil so that the milk will not change its taste, shape or become stale. Or beverage products that are packaged in the form of aluminum cans, making the product quality maintained for a long time and not easily contaminated from outside elements. Moreover, carbonated drinks, with good packaging will make the carbonated drinks fade and eliminate the economic value of the product

4. Information about content and benefits

Packaging can be used to provide information related to the benefits of the product, the content of the product and things related to the product. For example: weight, can be consumed by anyone, whether the packaging can be recycled, call centers and so on.

Information related to the content of the product in the package. What elements are in it, what substances are in it, what percentage of the content, calories and so on. Hence, is also important to inform the expiration date of the product.

5. Company promotion / branding

Shows who produced the goods, how to contact them, imported by whom, or distributed by whom. People should know about the product and also about the company's brand that should always be promoted. You can't just promote the contents, for example milk without promoting the company that produces the milk. Cooking oil without having to write down the product from whom the cooking oil is. Doing branding alerts that the product is actually produced by a well-known and reputable company. Build public awareness of a well-known brand, so that when they have a lot of choices, the best-known brand will be the first to buy.

6. Part of the gimmick

Many companies use packaging as part of a gimmick, for example, coffee sachets whose packaging can be sent back as part of a lucky draw, packaging that is sent back as a feed back to know which products are the most popular, packages that can be exchanged in the form of points / prizes / a certain amount of money.

Packaging with pictures of Korean artists which can then become a collection of fans. Packs that can be collected because they have many variants of pictures of the products they like. The chewing gum must be packaged because it has an alphabetical name in the name of the producer, which implies certain direct prizes.

7. Demonstrate technological innovation

With technological sophistication, we can package products not only in standard boxes, tubes, bottles, sachets, or other packaging bags. However, from the standard forms, there are already various forms. An example of a bottle that now has many variants, is unique, the material is not always glass and plastic. Not yet with striking colours for people's attention to try these products.

Examples of cans of oil products made of thick paper, milk packaging but not boxes, cans or bottles but in the shape of a pillow. Today's tea does not bother brewing in the form of real tea, but is already in the form of teabags which are very practical.

Of the many benefits of packaging, of course, it cannot be separated from the production of machines that can provide the packaging machines themselves, verbindtech machinery. We who have experience in the world of packaging for food, chemical, cosmetics and medicine will always be able to fulfill the wishes of your company in finding the best packaging machine for the best product.

Contact our marketing, to get a free consultation and a better understanding of what you are looking for. The best must always get the best.